https://onxsports.com



Ben Cherrington

Director of Partnerships at ONX Sports

Ben@onxsports.com

ONXSPORTS.COM

This Is Where Champions Are Honed.

The fight lasts minutes. The story that creates it unfolds every day.

Elite Environment

A controlled, premium training facility built for high-performance athletes at the top of combat sports.

Captured On Camera

Coaching, preparation, and recovery documented authentically — every day, not just fight night.

Podcast Conversations

Champions, coaches, and high-performance personalities discussing the mindset behind elite achievement.

The Story Behind the Fight

The discipline, the sacrifice, the preparation — the content fans follow more closely than the scorecards.

MMA Attention Is Global, Year-Round, and Growing.

MMA is no longer a niche fight-night product. It is a global sports, entertainment, social, and lifestyle ecosystem — with year-round content, personalities, and audience engagement that brands can access through the right partnership.

700M+

Reported UFC Fans Worldwide

363M

Social Media Followers Across UFC Channels

1B

Broadcast & Digital Households Reached

210

Countries & Territories With UFC Programming

40+

Live Events Produced Annually

Source: TKO Group Holdings, June 26, 2026.

A Younger Audience Brands Work Hard to Reach.

Demographic Snapshot

49% Ages 18–34

Nearly half of the combined UFC/WWE audience falls within the most commercially sought-after demographic bracket.

~40% Women

A significant and growing female fan base across both the UFC and WWE properties.

Audience Characteristics

Social-First

Fans engage between events through athlete content, training clips, and podcast conversations.

Personality-Driven

Loyalty follows coaches, fighters, and voices — not just outcomes.

Engaged Between Events

Preparation, recovery, and lifestyle content drives consistent attention year-round.

International

A global audience with strong domestic concentration in key U.S. markets.

Fans follow more than competition. They follow preparation, personalities, training, opinions, equipment, health, recovery, and lifestyle — creating sustained brand visibility opportunities beyond fight night.

Source: TKO Group Holdings and DoorDash partnership announcement, November 20, 2025.

Brands Are Investing in Integrated MMA Partnerships.

$314M

Estimated UFC Sponsorship Revenue (2025)

25%

Year-Over-Year Growth in UFC Sponsorship Revenue

55%

Tracked UFC Sponsorship Assets Were Social Media — Not Arena Signage

Modern sponsorship is not about putting more logos in more places. It is about building deeper integrations across media, people, content, and experiences. The market has already validated this model at scale.

The Shift in Sponsorship Value

From: Logo Placement

Static impressions at events with limited context and minimal audience interaction.

To: Content + Athletes + Experiences + Distribution

Integrated storytelling that generates reusable assets, measurable activations, and real audience trust.

From: Event-Only Visibility

Reach limited to a single night, a single moment, a single placement.

To: Year-Round Storytelling & Audience Engagement

Campaigns that compound over time — training, preparation, recovery, events, and community.

Source: SponsorUnited, April 15, 2026.

ONX Connects the Place, the People, and the Story.

ONX gives partners more than borrowed attention. It gives them a meaningful role inside the story — the preparation, the conversations, the discipline, and the championship moments that fans genuinely care about.

The Facility

A controlled, premium environment where high-level athletes train, recover, prepare, and develop — accessible to partners in ways no arena or broadcast can offer.

The Media

The What Hones You Show and ONX content capture the mindset, discipline, and stories behind elite performance — authentic, repeatable, and distributable.

The Athletes

Authentic access to selected champions, contenders, coaches, and high-performance personalities — subject to separate written approval for each activation.

The Brand

ONX is built around protection, performance, engineering, discipline, and credibility within combat sports — a brand that earns trust rather than renting it.

One Partnership. Multiple Visibility Channels.

The ONX ecosystem allows one activation to become multiple content assets, audience touchpoints, customer experiences, and measurable calls to action. Every channel feeds the next. Every asset is reusable. Every activation is measurable.

Elite Training Center

Authentic environment, facility presence, product integration.

Original Conversations

What Hones You Show, podcast segments, host-read integrations.

Short- & Long-Form Content

Training clips, behind-the-scenes, branded cutdowns.

ONX-Owned Distribution

Instagram, YouTube, website, email, and SMS audiences.

Approved Athlete Amplification

Contracted social content, appearances, and storytelling.

Events & Experiences

VIP access, private training, customer and employee hospitality.

Measured Business Actions

Trackable offers, promo codes, landing pages, lead capture.

Credibility That Cannot Be Manufactured.

Trevor Wittman — Founder, ONX


Three-time World MMA Awards Coach of the Year


More than two decades in combat sports at the highest level


Coach, equipment innovator, and high-performance leader


Creator of the ONX glove system and training methodology


Featured ONX / Wittman Athletes

Justin Gaethje

UFC champion and contender — approximately 3M Instagram followers

Kamaru Usman

Former UFC Welterweight Champion — approximately 4M Instagram followers

Cory Sandhagen

Top-ranked UFC contender — approximately 530K Instagram followers


Featured What Hones You Guests

Past guests include Maycee Barber, Drew Dober, Dustin Jacoby, Fares Ziam, Youssef Zalal, Cody Brundage, Chuck Liddell, Von Miller, Gilbert and Elijah Smith, and Chris Camozzi.


Owned Distribution With Athlete Amplification Potential.

ONX-Owned Channels

80K

ONX Instagram Followers

21K

YouTube Subscribers

4,900

What Hones You Show Instagram Followers

18

Episodes Released Since January 2026

200K+

Views on a Recent Long-Form ONX YouTube Episode

Public snapshot as of July 15, 2026. Refresh before presentation.



Athlete Network Snapshot

Justin Gaethje

  • UFC Lightweight Champion
  • UFC FREEDOM 250 Champion
  • 2X Interim Lightweight Champion
  • UFC BMF Champion

~3.4M Instagram followers

Kamaru Usman

  • Former Welterweight Champion

~3.6M Instagram followers


Cory Sandhagen

~529K Instagram followers

Maycee Barber

~517K Instagram followers

Drew Dober

  • Record Holder for most UFC Knockouts

~185K Instagram followers

Fares Ziam

  • French UFC Fighter

~185K Instagram followers

Brandon Royval

~153K Instagram followers

Youssef Zalal

  • Moroccan UFC Fighter

~144K Instagram followers

+

MORE

These are only some of the athletes that a partnership with ONX will give you access to.

OVER 15 Million + Followers Combined


Non-deduplicated Instagram followers across featured athlete network

When the Moment Hits, Attention Compounds.

34M

Estimated Total Global Viewers — UFC Freedom 250

7M

Average U.S. Viewers for the Event

~420K

New Social Followers Added by Justin Gaethje Around the Event

The Visible Moment

Fight night commands global attention — but the story fans follow is everything leading up to it. The preparation, the camp, the conversations, and the post-fight reaction generate content that continues to drive visibility long after the final bell.

The Valuable Story

ONX is connected to athletes whose biggest competitive moments can command global attention. The partnership opportunity extends beyond the event itself — into preparation, storytelling, reaction, and long-term content that generates compounding visibility.

Source: TKO Group Holdings, June 26, 2026. Exceptional event-specific example. Results are not representative of every event or guaranteed within an ONX partnership.

From Brand Objective to Measurable Visibility.

ONX does not sell disconnected impressions. It builds integrated campaigns with clear deliverables, defined timelines, and transparent reporting from day one.






01

ALIGN

Define audience, geography, offer, objectives, category conflicts, and available rights — before any creative work begins.

02

INTEGRATE

Select the appropriate combination of facility, podcast, digital, experiential, and approved athlete assets that match the partner's goals.

03

CREATE

Produce authentic content and activations that fit both the ONX brand and the partner's identity — no forced placements.

04

AMPLIFY

Distribute through contracted ONX channels and approved athlete channels with agreed posting schedules and tracking.

05

MEASURE

Report deliverables, views, impressions, engagement, clicks, leads, promo-code use, and other agreed outcomes on a defined cadence.

Tier 1

MEDIA + CONTENT Partner

Buy ONX media and content.

ESSENTIALS

Build awareness through ONX-owned media.

  • Podcast promotion in 2 What Hones You episodes
  • What Hones You Instagram Story - 6 total Story placements
  • 3 Instagram Reels Posted on What Hones You Page + Collaboration
  • Raw clips & pictures, from each podcast promotion
  • Rights to repost delivered promotional content across brand-owned channels

Investment & Terms

Investment: $12,000

Term: 6-Month Partnership

Best for: Brands looking to tap into the ONX audience and test the power of combat-sports media without a larger content or facility commitment.

PRECISION

Turn ONX exposure into content your brand can use.

  • Podcast promotion in 4 What Hones You episodes
  • 12 total Story placements across ONX + What Hones You
  • 6 Instagram Reels - 2 on ONX Labs + 4 on What Hones You + Collaboration
  • Raw clips & pictures, from each podcast promotion
  • 2 UGC Style commercial clips filmed inside the ONX facility
  • Produced around an approved brand script/concept
  • Up to 1 ONX-approved participant
  • Rights to use delivered content on brand-owned channels

Investment & Terms

Investment: $22,000

Term: 6-Month Partnership

Best for: Brands that want ONX exposure plus original content they can use in their own marketing.

PREMIUM

Build a stronger brand association with ONX.

  • Podcast promotion in 7 What Hones You episodes
  • 24 total Story placements across ONX + What Hones You
  • 12 Instagram Reels - 4 on ONX Labs + 8 on What Hones You + Collaboration
  • Raw clips & pictures, from each podcast promotion
  • 3 commercial clips filmed inside the ONX facility
  • Produced around approved brand scripts/concepts
  • Up to 2 ONX-approved participants
  • Approved use of the ONX logo in partnership-related marketing
  • ONX Sports Media Sponsor designation
  • Approved use of the ONX Media Sponsor Logo in marketing
  • Rights to use delivered content on brand-owned channels
  • Ad read with FOUNDER on What Hones You episode

Investment & Terms

Investment: $35,000

Term: 6-Month Partnership

Best for: Brands that want consistent ONX exposure, a library of original content, and the ability to publicly promote their relationship with ONX.

Tier 2

OFFICIAL ONX PARTNER

Integrate your brand into the ONX ecosystem.

PRECISION

Media + Content

Includes 12 months of Media + Content Precision deliverables:

  • Podcast promotion in 8 What Hones You episodes
  • 24 total Story placements across ONX + What Hones You
  • 12 Instagram Reels - 4 on ONX Labs + 8 on What Hones You + Collaboration
  • Raw clips from each podcast promotion
  • 4 commercial clips filmed inside the ONX facility
  • Commercials produced around approved brand scripts/concepts
  • Up to 1 ONX-approved participant per content session
  • Rights to use delivered content across brand-owned channels

Official ONX Partnership

  • Official ONX Sports Partner designation
  • Approved use of the ONX logo in partnership-related marketing
  • Brand presence in 1 relevant ONX facility zone
  • 1 product/equipment integration within that zone
  • Listing on the ONX Partners website
  • Up to 1 guest appearance (Full Podcast) on What Hones You
  • 10% off eligible athlete activations
  • Year-round physical presence inside ONX
  • 2 guests attend private ONX events/Training

Investment & Terms

Investment: $65,000

Term: 12-Month Partnership


Best for: Brands looking to move beyond media exposure and establish an official, year-round presence within ONX.

Non-exclusive partnership. Named athlete participation is available separately.



PREMIUM

Media + Content

Includes 12 months of Media + Content Premium deliverables:

  • Podcast promotion in up to 21 What Hones You episodes
  • 48 total Story placements across ONX + What Hones You
  • 24 Instagram Reels - 8 on ONX Labs + 16 on What Hones You + Collaboration
  • Raw clips from each podcast promotion
  • 6 commercial clips filmed inside the ONX facility
  • Commercials produced around approved brand scripts/concepts
  • Up to 2 ONX-approved participants per content session
  • Rights to use delivered content across brand-owned channels

Official ONX Partnership + Benefits

  • Official [CATEGORY] ONX Sports Partner designation
  • Category exclusivity throughout the ONX ecosystem
  • Approved use of the ONX logo in partnership-related marketing
  • Brand presence across up to 2 relevant ONX facility zones
  • Product/equipment integration within the facility
  • Premium 30–45 second mid-roll placement for included What Hones You promotions
  • Branded item displayed on the What Hones You set throughout the partnership
  • Partner swag featured across 12 What Hones You episodes
  • Up to 2 guest appearances on What Hones You
  • Premium listing on the ONX Partners website
  • 1 private ONX training experience for clients, employees, or guests
  • Up to a half-day of facility use
  • Use Facility for content creation
  • 15% off eligible athlete activations
  • Year-round physical presence inside ONX
  • 4 guests attend private ONX events/Training

Investment & Terms

Investment: $90,000

Term: 12-Month Partnership


Best for: Brands looking to establish a deeper, year-round ONX presence while owning their category within the ONX ecosystem.

Exclusive Partnership: No competing brand within the partner’s defined category will receive sponsored presence or promotional integration at ONX during the partnership term.

Named athlete participation is available separately.






Tier 2

PREMIER ONX PARTNER

Own a dominant, exclusive presence across the ONX ecosystem.

PREMIER

Media + Content

Includes 12 months of Media + Content Precision deliverables:

  • Premium 60-second mid-roll promotion in every What Hones You episode
  • 72 total Story placements across ONX + What Hones You
  • 36 Instagram Reels - 16 on ONX Labs + 20 on What Hones You + Collaboration
  • Raw clips from each podcast promotion
  • 6 commercial clips filmed inside the ONX facility
  • Commercials produced around approved brand scripts/concepts
  • Up to 1 ONX-approved participant per content session
  • Rights to use delivered content across brand-owned channels

Official ONX Partnership

  • Official [CATEGORY] ONX Sports Partner designation
  • Category exclusivity throughout the ONX ecosystem
  • Approved use of the ONX logo in partnership-related marketing
  • Brand presence across up to 3 relevant ONX facility zones
  • Octagon branding available as one of the included zones
  • Multiple brand placements within approved zones
  • Expanded product/equipment integration
  • Logo or branded presence on the What Hones You podcast set throughout the partnership
  • Partner swag featured across 12 What Hones You episodes
  • Up to 2 guest appearances on What Hones You
  • Top placement on the ONX Partners website
  • 20% off eligible athlete activations
  • Priority access to custom ONX partnership opportunities

Premier Experiences

  • 1 full-day private ONX facility experience for clients, employees, or guests
  • 1 private fight-night watch party or company event hosted at ONX
  • 4 guests attend all private ONX events/Training
  • Private ONX training experience with select approved UFC/ONX talent participation
  • Meet-and-greet, photos, Q&A, or training interaction as appropriate for the experience
  • Custom event branding/product integration throughout the facility

Athlete participation is subject to availability and approval. Specific named athletes are negotiated separately.

Investment & Terms

Investment: $150,000

Term: 12-Month Partnership


Best for: Brands looking to own their category and establish a dominant presence across ONX media, content, facility, and experiences.


Premier Partnership: Category-exclusive integration with ONX’s highest level of facility presence, media visibility, and experiential access.













Tier 1

ATHLETE PARTNERSHIPS

Connect your brand directly with elite combat-sports talent.

Social Activation

For brands that want the athlete’s audience.

  • Dedicated social post/Reel
  • Story placements
  • Product or brand integration
  • Approved tagging/mentions
  • Raw clips/content delivered to partner
  • Rights to repost approved content on brand-owned channels

Investment & Terms

Investment: Custom by athlete

Term: 60 days

Best for: Companies looking to bring an elite athlete into a leadership meeting, sales kickoff, client event, or company all-hands.

ONX Partner Benefit: Up to 20% preferred pricing on eligible activations.

Virtual Athlete Experience

For companies that want direct athlete access without the logistics of an in-person appearance.

  • Everything in Social Activation
  • Up to 60-minute virtual appearance
  • Leadership meeting
  • Sales kickoff
  • Client event
  • Company all-hands
  • Private Q&A
  • Motivational/performance discussion
  • Custom discussion topics agreed in advance

Investment & Terms

Investment: Custom by athlete

Term: 90 Days

Best for: Brands looking to tap into the ONX audience and test the power of combat-sports media without a larger content or facility commitment.


ONX Partner Benefit: Up to 20% preferred pricing on eligible activations.

PREMIUM Athlete Experience

For brands that want the athlete involved both digitally and in person.

  • Everything in Virtual Athlete Experience
  • 1 in-person appearance
  • Company event, client event, fight-night watch party, or product launch
  • Meet-and-greet / photo opportunity
  • Private Q&A or speaking appearance
  • Potential private training experience
  • Dedicated athlete content shoot
  • Commercial/social content captured around the appearance
  • Expanded content usage rights

Investment & Terms

Investment: Custom by athlete

Term: 6-Months

Best for: Brands looking for a deeper athlete relationship that combines digital promotion, virtual access, and an in-person experience.


ONX Partner Benefit: Up to 20% preferred pricing on eligible activations.




Get in the Corner.

Let's build a partnership that earns attention, creates useful content, and gives fans a reason to choose your business.

01

Select Your Partnership Level

Choose the tier that fits your audience, budget, and business goals — Corner, Fight Camp, or Championship.

02

Confirm Availability & Rights

Verify category availability and partnership rights with the ONX partnerships team before proceeding.

03

Build Your 180-Day Plan

Collaborate with ONX to define the first 180-day activation strategy, content calendar, and deliverables.

04

Finalize & Launch

Sign the agreement, lock the content calendar, and launch your ONX partnership with a clear plan from day one.

Sources

All statistics should be verified and refreshed prior to each presentation. ONX-specific metrics marked [ONX DATA NEEDED] require internal data before this slide is presented to prospects.

TKO Group Holdings

UFC Freedom 250 viewership data and UFC global audience figures, June 26, 2026.

TKO Group Holdings and DoorDash

Combined UFC/WWE audience demographics, November 20, 2025.

Sports Business Journal

Sports Sponsorship Performance Survey of more than 5,000 U.S. adults, May 7, 2025.

SponsorUnited

UFC sponsorship revenue and asset analysis, April 15, 2026.

ONX Sports Official Website

Elite Training Center, Trevor Wittman biography, and What Hones You Show.

Instagram and YouTube Public Profile Snapshots

July 15, 2026. Refresh before each presentation.